WORDS FOR FOUNDERS
We Produce Perfect Language For Ambitious Founders In Need Of World-Class Communication Assets.
Scale with narrative and messaging that captures what you’ve always wanted to say.
OUR OFFER
Our offer is straightforward:We will craft better words than you, your internal talent, or your external vendors have produced to date.This includes writing across mediums — emails, ads, websites, decks, verbal identity briefs, sales pages, scripts, landing pages, essays, outbound sales messaging, and more.Our deliverables tend to fall into two categories: conversion-based and brand-based.We tend to prefer conversion-based deliverables for new client engagements (as this lets us produce immediate tangible results), but we know the other stuff matters too.
Conversion-based
- ads
- email campaigns
- email flows and automations
- product launches
- offer configuration
- sales pages
- landing pages
- scripts
Brand-based
- core messaging
- taglines
- USPs and value proposition statements
- tone of voice
- about us / mission
- worldbuilding and narrative strategy
- social posts and cornerstone content
- brand guidelines
TESTIMONIALS
Mike Solana
Founder of Pirate Wires and CMO, Founders Fund
“Reliable, intelligent, funny — Alastair is fantastic. The ability to quickly read and grasp a large amount of information, and then distill that information into something not only brief and informative, but deeply clever in its own right, is incredibly rare. I’ve loved working with this guy, and highly recommend him.”
Ryan Kulp
Founder, TRMNL, Fomo.com
“He paid for himself a few times over in ~4 hours with a single winback email to long time non customers. Our engagement included a bunch of other content + logic flows, so I guess we got all that for free. Hire Alastair!”
Chris Orzechowski
Founder, Orzy Media
“You have a gift. I've seen thousands of writers come and go. You've got it. One of my favorite copywriters.”
Billy Chasen
Founder, Testcode, Turntable.fm
“Alastair jumped right in and, with minimal direction, delivered clean, understandable copy for us. It was like hiring a senior copywriter for the day.”
Matt Mireles
Founder, TalkTastic, OasisAI
“Alastair is more than a copywriter – he’s a thought partner. Really, a brand marketing strategist. 10 out of 10 stars. Highly recommend.”
Jon Persson
Founder, Greco Gum
“He’s truly been a Godsend to our company.”
Brandon Beaver
Founder, TestBest
“As a former marketing exec, I’m always skeptical hiring copywriters and creatives — which made working with Alastair such a breath of fresh air. Every timeline was met. Every promise was kept. And his writing? Killer. Alastair’s the guy.”
Niko Ludwig
Founder, BetterPitch
“Alastair just “gets it.” Was able to take what I needed and deliver it quickly, with very little instruction. Beyond this, he also brought a strong business acumen and consultative eye to our overall operation.”
Benjamin Smith
Founder, Mars Men
“Alastair is a genius at listening and delivering according to directives. After bringing Alastair in, we noticed the effects immediately in our reviews… Customers loved the content, tone, and voice and our sales have improved as a result of these reviews. He just gets it. 10/10.”
Shane Farmer
Founder, Dark Horse Rowing
“I have been through the ringer when it comes to copywriters. Alastair was quickly able to adapt to our tone of voice, generate solutions, and create a 300%+ increase in conversion for our main product. I could not be happier.”
CASE STUDIES
Pirate Wires
Mike Solana hired me on a consultative basis, with rather specific copy requirements, namely: dunking on corrupt legacy institutions, offering penetrative and alternative insights on the latest topic de jour, and doing so in as funny a manner as possible.Mike understands the importance of humor when it comes to any email-based business. People are distracted, attention is the primary commodity, and all insight, value, and sales arguments must be packaged in entertainment in order to succeed. Pirate Wires is one of the highest quality email lists in the world — readers include CEOs, founders, and investors at almost every major technology company — and world-class writing quality is non-negotiable.Deliverables include both daily email content (as seen below), and ads.
Greco Gum
Greco gum sells the oldest, rarest form of natural chewing gum in the world. The founders wanted a specific brand voice and ethos for their email marketing, but hadn’t reached it yet.I was brought in to take over the email channel and manage all aspects of campaigns, automations, and brand voice development.We've since tripled list size, doubled opt-in rate, generated 7-figures in revenue, run multiple 6-figure product launches, and developed a ”niche-famous” brand voice and email marketing strategy that hundreds of copywriters and email marketers strive to imitate daily.Deliverables include email campaigns, flows, and launch sequences. Full launch sequence example can be found here.
FRQUENTLY ASKED QUESTIONS
Who runs this?
Words For Founders is owned and operated by Alastair Pitts (fastest wordslinger west of the Mississippi), with help from various experts and contractors.
What is your process?
Our process is simple:1) 45-minute kickoff call2) Turnaround in 7 business days (this may vary based on scope and budget)3) Final deliverables submission4) Revisions as needed (unlimited... within reason)Kickoff calls will include requests for any relevant materials — brand guidelines, data, etc.
Why should I work with you and what exactly can you provide that’s not available elsewhere?
At the risk of sounding conceited, there’s a strong chance I’m the most creative copywriter currently performing client work. You should work with me if you want the most creative output possible.Also, you may have noticed our world is in major transition. All old models and institutions are breaking down, and culture is fracturing into niche subgroups. The ability to communicate across different niches, tribes, and micro-communities is key to navigating this new reality.The truth is most founders exist in bubbles — cognitive, geographic, economic — that prevent them from communicating the right message, at the right time, to the right audience, through the right medium.Reality is built on the power of language and verbal patterns. Stories. Narratives. We help people capture and express information in ways that entertain, persuade, and bridge new gaps in an increasingly fragmented world. And we do it better than anyone else.Futurist musings aside...We also have a proven track record of generating tangible sales results — the type of thing “prestigious” agencies somehow manage to overlook.
What types of clients do you work with?
This offer is for founders with exceptionally high standards for their copy and messaging, motivated by a sincere and profound vision, looking to receive the best writing possible for their business.My work often entails changes to marketing strategy and offer structure. Founders should be prepared to discuss these, and be open to re-evaluating their previous thinking.
How much do you cost?
Depends on scope. Pricing falls into a few categories:1) Project-based, for short-term engagements delivered over 1-3 weeks2) Retainer-based, for founders that need consistent contributions on a monthly basis3) Some other custom arrangement
SEND US AN INQUIRY TO GET STARTED
“Dogs bark at what they don’t understand.”
—Heraclitus
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